Exploring trends in employer attractiveness research: A bibliometric coupling approach

Area of Science:

• Business and Management
• Organizational Psychology

Background:

• Employer attractiveness is an under-researched area compared to other business topics.
• Understanding research trends is crucial for identifying knowledge gaps and future research directions.

Purpose of the Study:

• To provide a comprehensive overview of research trends in employer attractiveness.
• To identify research gaps within the field of employer attractiveness.
• To inspire new research ideas and facilitate future studies.

Main Methods:

• Bibliometric analysis was performed using data from the Scopus database.
• VOSviewer software was utilized for visualizing the bibliometric analysis.
• Systematic review of existing literature on employer attractiveness.

Main Results:

• Four primary research themes emerged: attractiveness indicators, communication strategies for recruitment, public sector organizational attractiveness, and the link between internal communication and employer branding.
• Identified distinct clusters of research activity within the field.
• Highlighted under-explored areas and emerging trends.

Conclusions:

• The study offers a structured overview of the employer attractiveness research landscape.
• Provides a foundation for researchers to delve deeper into specific themes and identify novel research questions.
• Emphasizes the importance of strategic communication and internal branding in enhancing organizational appeal.