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Cool people.

Todd Pezzuti1, Caleb Warren2, Jinjie Chen3

  • 1School of Business, Universidad Adolfo Ibanez.

Journal of Experimental Psychology. General
|June 30, 2025
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Summary
This summary is machine-generated.

Coolness and goodness share some traits but are distinct. Cool individuals are seen as more adventurous and autonomous, while good people are perceived as more warm and conscientious. This global perception highlights cultural crystallization of coolness.

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Area of Science:

  • Social Psychology
  • Cross-Cultural Psychology

Background:

  • Defining 'coolness' and its relationship to 'goodness' is complex.
  • Understanding cultural variations in perceived attributes of cool and good individuals is crucial.

Purpose of the Study:

  • To investigate the values and personality traits associated with 'cool' people.
  • To determine if these attributes overlap with those associated with 'good' people.
  • To examine cross-cultural perceptions of coolness and goodness.

Main Methods:

  • Large-scale international study involving 5,943 respondents.
  • Cross-cultural comparison of perceived personality traits and values linked to coolness and goodness.
  • Experimental design to gather data across diverse global regions.

Main Results:

  • Significant overlap exists between attributes of cool and good people.
  • Coolness is associated with extraversion, hedonism, power, adventure, openness, and autonomy.
  • Goodness is linked to conformity, tradition, security, warmth, agreeableness, universalism, conscientiousness, and calmness.
  • These patterns are consistent across all participating countries.

Conclusions:

  • 'Cool' and 'good' are distinct but related concepts globally.
  • The crystallization of coolness suggests a stable, shared understanding across cultures.
  • Coolness plays a role in social hierarchies and the evolution of social norms.