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Updated: Sep 17, 2025

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Published on: January 24, 2020
Relying on PRIME young adults limits cognitive science
Patricia L Lockwood1, Wouter van den Bos2
1Centre for Human Brain Health, School of Psychology, University of Birmingham, UK; Institute for Mental Health, School of Psychology, University of Birmingham, UK; Centre for Developmental Science, School of Psychology, University of Birmingham, UK.
Abstract:
Cognitive science has made remarkable strides in understanding cognition and behaviour. However, a critical issue persists. Most studies focus on PRIME populations - young adults who are productive, researchable, independent, mobile, and educated. While convenient, the overreliance on them has profound implications for generalising research findings and addressing global challenges.
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