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Automating content analysis of scientific abstracts using ChatGPT: A methodological protocol and use case
Adrián Domínguez-Diaz1, Manuel Goyanes2, Luis de-Marcos1
1Computer Science, Universidad de Alcalá, Madrid, Spain.
This study introduces a protocol for using ChatGPT in content analysis, showing AI can improve coding efficiency. Clear definitions are crucial for AI accuracy, especially in complex research methods.
Area of Science:
- Artificial Intelligence
- Computational Social Science
- Research Methodology
Background:
- Content analysis is a crucial research method.
- Manual content analysis can be time-consuming and resource-intensive.
- The integration of Artificial Intelligence (AI) offers potential for automating and enhancing research processes.
Purpose of the Study:
- To present a validated protocol for employing ChatGPT in content analysis.
- To assess the efficacy and limitations of AI-driven content analysis.
- To explore the impact of methodological clarity on AI performance in research.
Main Methods:
- A structured protocol was developed to convert codebooks into AI-readable prompts for ChatGPT.
- The protocol was validated by analyzing 980 research articles to identify research approaches and data collection methods.
- Performance was evaluated using quantitative metrics, comparing AI results against established coding standards.
Main Results:
- ChatGPT demonstrated high accuracy in identifying data collection methods.
- Performance varied by research methodology: quantitative (0.96), qualitative (0.82), and mixed methods (0.60).
- Challenges were identified with poorly defined, underrepresented, or hierarchically complex categories.
Conclusions:
- The developed protocol enhances coding efficiency and shows AI's feasibility for content analysis.
- Clear methodological definitions are essential for optimizing AI performance, particularly in mixed-methods research.
- AI tools like ChatGPT show substantial potential for streamlining research coding, supported by interrater reliability metrics.
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