Needs for Psychosocial Support of Infertile Women: Examination of Social Media Posts by Netnography Method

Infertility is a global health issue affecting millions of women physically and emotionally. Infertile women encounter obstacles in accessing health services and accurate information and often lack adequate support from health professionals. Consequently, they turn to online platforms for psychosocial support. This study aimed to analyze the content infertile women seek through social media to identify their psychosocial needs, using a netnographic design. The sample included 377 posts from an Instagram group with 7500 followers, functioning as a peer support platform. Data were analyzed using inductive thematic analysis. Posts were categorized under themes such as "infertility labyrinth," "need for clarity in the process," and "seeking support in the process." Women expressed numerous concerns and sought information about all processes that should be covered in nursing care. They sought peer support to interpret test results, find hope, and share experiences. Although sharing information and experiences can offer peer support for women, potential risks, such as having test results misinterpreted and facing negative consequences from past experiences, exist. Their inquiries about the physical and psychological impacts of infertility in online communities highlighted gaps in nursing care. Thus, nursing care should incorporate elements that enhance autonomy and empowerment throughout the treatment process.