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Cost-effectiveness of the rural lifestyle eating and activity program (Rural LEAP)
Tiffany A Radcliff1, Murray J Côté1, Meena N Shankar2
1School of Public Health, Texas A&M University, College Station, Texas, United States of America.
Telephone coaching for rural obesity management is cost-effective, improving long-term weight loss maintenance and quality-adjusted life years (QALYs). This supports tailored telehealth interventions for sustainable health outcomes.
Area of Science:
- Public Health
- Health Economics
- Behavioral Medicine
Background:
- Rural U.S. populations face unique barriers to obesity management and sustained weight loss.
- Telehealth-based behavioral coaching offers a potentially cost-effective solution for extended care.
- Individualized support is crucial for long-term success in weight management programs.
Purpose of the Study:
- To evaluate the cost-effectiveness of telephone-based individual coaching for extended weight loss maintenance in rural adults.
- To compare the outcomes of telephone coaching against an education-only control group over a 5-year period.
- To assess the impact on weight loss categories, Quality-Adjusted Life Years (QALYs), and healthcare costs.
Main Methods:
- A discrete Markov model was used to assess cost-effectiveness over a 5-year horizon, utilizing data from a randomized trial (2013-2018).
- Cost-effectiveness was analyzed from a program and participant perspective, including program costs and participant-reported QALYs and healthcare expenses.
- Sensitivity analyses were performed, and a willingness-to-pay threshold of $150,000/QALY was applied.
Main Results:
- The intervention group (18 telephone counseling sessions) showed higher effectiveness, with 34.2% achieving at least 10% weight loss versus 17.0% in the control group at the end of the intervention.
- At 5 years post-intervention, 6.4% of modeled intervention participants were predicted to maintain at least 10% weight loss, compared to 5.4% for controls.
- Intervention participants had modestly lower out-of-pocket medical costs, partially offsetting the higher coaching program costs, with Incremental Cost-Effectiveness Ratios (ICERs) ranging from $7,731 to $8,156 per QALY gained.
Conclusions:
- Telephone-based individual coaching is a cost-effective strategy for supporting long-term weight management in rural populations.
- This telehealth intervention demonstrates potential for improving sustained weight loss and health outcomes, contributing to disease prevention efforts.
- Findings support the integration of tailored, accessible behavioral coaching into public health strategies for obesity management.
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