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Using media to enhance paediatric patient recruitment for research in primary care

Ilse N Ganzevoort1, Marjolein Y Berger1, Marc A Benninga2

  • 1Department of Primary and Long-term Care, University of Groningen, University Medical Center Groningen, Groningen, The Netherlands.

Primary Health Care Research & Development
|July 18, 2025
PubMed

Insights

Media recruitment effectively recruits children for research in primary care without significant baseline differences. This approach can reduce the burden on general practitioners (GPs) for clinical trial participant recruitment.

Area of Science:

  • Pediatric Research
  • Primary Care Medicine
  • Clinical Trial Recruitment

Background:

  • Recruiting pediatric participants for research in primary care settings presents significant challenges.
  • Poor participant recruitment can lead to delays or termination of randomized controlled trials (RCTs).

Purpose of the Study:

  • To compare the characteristics of children recruited via media versus general practitioners (GPs).
  • To assess the impact of different recruitment strategies on participant demographics and clinical profiles in pediatric functional abdominal pain (FAP) and irritable bowel syndrome (IBS) studies.

Main Methods:

  • A comparative analysis of 152 children (aged 7-17) with FAP or IBS.
  • Evaluation of demographic, clinical, and psychosocial characteristics based on recruitment source (media vs. GP).

Main Results:

  • No clinically significant baseline differences were observed between the two recruitment groups.
  • Children recruited via media showed longer symptom duration and a higher prevalence of FAP diagnoses compared to those recruited by GPs.

Conclusions:

  • Media recruitment is an effective strategy for enrolling children in primary care research without introducing major baseline disparities.
  • Utilizing media for recruitment may alleviate the recruitment load on general practitioners.
  • Further subgroup analyses are recommended to explore potential unknown baseline differences influenced by recruitment methods.

Keywords:
Childrenfunctional abdominal painirritable bowel syndromepatient recruitmentprimary health care

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