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Is This the Right Link? How TikTok Views Oncoplastic Breast Surgery
Caterina Aiello1, Joyce L Eum1, Sydney H Smilen1
1Division of Breast Surgery, Danbury Hospital, Nuvance Health System, Danbury, CT, USA.
Annals of Surgical Oncology
|July 19, 2025
Summary
Surgeon-created TikToks on oncoplastic breast surgery offer more accurate medical information and clearer outcomes than patient-focused content. This highlights opportunities for surgeons to improve patient education online.
Area of Science:
- Medical education
- Digital health communication
- Surgical oncology
Background:
- Patients increasingly seek health information on social media platforms like TikTok.
- This study examines content related to oncoplastic breast surgery on TikTok.
Purpose of the Study:
- To evaluate and compare the content and engagement of TikTok videos about oncoplastic breast surgery.
- To analyze differences between surgeon-created and patient-created content.
Main Methods:
- Retrieved and analyzed the top 50 most-viewed TikTok videos for 'oncoplastic breast surgery', 'oncoplastics', and 'oncoplastic surgery'.
- Assessed video characteristics and thematic content, with educational value graded by diverse raters.
Main Results:
- Surgeon creators had significantly higher subscribers, saves, and shares compared to patient creators.
- Surgeon videos were rated higher for medical accuracy and clarity of surgical outcomes.
- Non-healthcare raters showed fewer significant distinctions between creator types.
Conclusions:
- Patient content emphasizes personal experience and survivorship.
- Surgeon content prioritizes medical accuracy and detailed surgical information.
- Surgeons can leverage these insights to enhance their online patient education strategies.
