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Updated: May 5, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Tao Ding1, Peihua Xian1, Shuai Jin1
1Shaanxi Key Laboratory of Behavior and Cognitive Neuroscience, School of Psychology, Shaanxi Normal University, Xi'an, China.
This study reveals distinct brain activity for risk seeking and risk aversion. Risk seeking involves the insula and caudate, while risk aversion engages the middle temporal gyrus and anterior cingulate cortex.
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