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Updated: Sep 14, 2025

A Methodology for Capturing Joint Visual Attention Using Mobile Eye-Trackers
Published on: January 18, 2020
eyeNotate: Interactive Annotation of Mobile Eye Tracking Data Based on Few-Shot Image Classification
Michael Barz1,2, Omair Shahzad Bhatti1, Hasan Md Tusfiqur Alam1
1Interactive Machine Learning, German Research Center for Artificial Intelligence (DFKI), 66123 Saarbrücken, Germany; omair_shahzad.bhatti@dfki.de (O.S.B.); hasan_md_tusfiqur.alam@dfki.de (H.M.T.A.); ho_minh_duy.nguyen@dfki.de (D.M.H.N.); daniel.sonntag@dfki.de (D.S.).
We developed eyeNotate, a web-based tool for semi-automatic mobile eye tracking data annotation. It uses machine learning to suggest fixation-to-area mappings, significantly improving annotation efficiency and reliability for researchers.
Area of Science:
- Human-Computer Interaction
- Cognitive Psychology
- Usability Engineering
Background:
- Mobile eye tracking is crucial for understanding visual attention in psychology and interaction design.
- Analyzing mobile eye tracking data is currently a manual and time-intensive process.
- Existing methods lack efficiency and scalability for large datasets.
Purpose of the Study:
- To develop and evaluate eyeNotate, a novel web-based tool for semi-automatic annotation of mobile eye tracking data.
- To compare the efficiency, validity, and reliability of a baseline annotation tool versus one enhanced with machine learning (IML-support).
- To assess the usability and user experience of the eyeNotate tool through expert evaluation.
Main Methods:
- Development of eyeNotate, a web-based annotation tool with baseline and IML-support versions.
- An expert study (n=3) comparing the two versions on usability, annotation validity, reliability, and efficiency.
- Re-annotation of existing mobile eye tracking data (n=48) by trained annotators.
- Semi-structured interviews to gather qualitative feedback on IML feature integration.
- A post hoc experiment evaluating image classification models for automated annotation.
Main Results:
- The IML-support version of eyeNotate demonstrated improved efficiency and comparable annotation validity and reliability compared to the baseline.
- Expert annotators perceived the IML-support features positively, aiding in the fixation-to-area mapping process.
- Qualitative feedback highlighted the utility of machine learning suggestions in streamlining the annotation workflow.
- Post hoc experiments confirmed the potential of image classification models for scalable data annotation.
Conclusions:
- eyeNotate offers a significant advancement in mobile eye tracking data analysis, reducing manual effort.
- The integration of few-shot learning models enhances annotation efficiency without compromising data quality.
- The tool is a valuable asset for researchers in psychology and human-centered design, facilitating more efficient visual attention studies.
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