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LLM-Enhanced Chinese Morph Resolution in E-Commerce Live Streaming Scenarios.

Xiaoye Ouyang1, Liu Yuan1, Xiaocheng Hu1

  • 1China Academy of Electronic and Information Technology, Beijing 100041, China.

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Summary
This summary is machine-generated.

This study introduces a new method for resolving morphed speech in e-commerce live streams, improving accuracy in detecting misleading claims. The approach uses large language models to enhance speech transcription for better consumer protection.

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Large Language Modelse-commerce live streamingmorph resolution

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Area of Science:

  • Natural Language Processing
  • Speech Recognition
  • E-commerce Technology

Background:

  • E-commerce live streaming in China is a significant retail channel.
  • Hosts may use subtle speech "morphs" to evade moderation and make unsubstantiated claims, posing consumer risks.

Purpose of the Study:

  • To introduce and evaluate the Live Auditory Morph Resolution (LiveAMR) task.
  • To develop a framework for restoring morphed speech transcriptions to their true forms.

Main Methods:

  • Propose an LLM-enhanced training framework leveraging explanation knowledge (morph-type labels, LLM corrections, rationales).
  • Mine knowledge from a frozen large language model without fine-tuning it.
  • Fine-tune a lightweight T5 model using concatenated annotations and original sentences.

Main Results:

  • Achieve substantial gains over baselines on both in-domain and out-of-domain test sets.
  • Improve F0.5 score by up to 7 pp in-domain (to 0.943) and 5 pp out-of-domain (to 0.799) compared to a T5 baseline.
  • Demonstrate efficient and accurate morph resolution using structured LLM-derived signals.

Conclusions:

  • Structured LLM-derived signals can be effectively mined and injected into smaller models.
  • The proposed method offers an efficient and accurate solution for auditory morph resolution in e-commerce live streams.
  • This approach enhances consumer protection by improving the detection of misleading claims.