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When and How Can Culture's Deficit on Individual Creativity be Mitigated? The Role of Empowerment
Shu-Cheng Steve Chi1, Ming-Jie Tsai1, Raymond Friedman2
1Department of Business Administration, National Taiwan University, Taipei, Taiwan.
Abstract:
Why do employees in collectivistic cultures show less creativity than those in individualistic cultures? We propose that the effect can be attributed to lower general self-efficacy (GSE) among employees in collectivistic cultures. We then look at managerial strategies to overcome this tendency. We hypothesize that those who experience higher structural empowerment will have a higher level of creativity due to their higher GSE, but this effect depends on employees having higher individualistic value orientation (IVO). We test these hypotheses in two studies with online samples, the first from Taiwan and the United States (Study 1) and the second from Taiwan (Study 2). The results of both studies confirm our hypotheses. We discuss implications of our findings in terms of culture, general self-efficacy, empowerment, and creativity.
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