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Engineering the Discourse: the Role of Engineers in the Health Infodemic
Michelle Liu1, Samantha Fowler2
1University of Ottawa, Ottawa, Canada.
Abstract:
In the era of rapid information exchange, engineers and computer scientists are not merely creators of technology but vital players in the shaping of public discourse, including in the context of serious health threats like the COVID-19 pandemic. Focusing on the dis/misinformation surrounding public health risks, this work will dissect the mechanisms that enable disinformation and explore how design decisions, algorithmic biases, and lack of regulation contribute to the spread of false information. Design decisions that include simplified sharing mechanisms, limited word counts, and basing the platforms in the sharing of emotional stories drive confirmation biases and discourage fact-checking. Users are further trapped by their past behaviors in algorithm-based echo chambers that repeat false information. These effects are solidified by failed regulation attempts and backfire effects, as well as barriers to regulation from organizations. Thus, the built infrastructure and embedded algorithms of these digital platforms create breeding grounds for disinformation. By indirectly governing social listening, engineers and computer scientists can actively influence the distribution and credibility of information, thus impacting public trust and health decisions. This work will further analyze the professional, ethical, and human rights responsibilities of the engineering profession as architects of social media and other digital platforms. In Ontario, Canada, the engineering profession's specific responsibilities include statutory duties to serve the public interest, ethical obligations that are both statutory and normative, and compliance with laws related to privacy, human rights, and communication. This work contends that as a player in infodemics, engineering ethics education must shift away from a rules-based approach to instead prioritize social responsibility and foster engagement with societal and political dimensions of technology and its consequences.
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