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[Utilising behavioural data to promote climate-healthy behaviour: methods, potential and future directions].

Dominik Daube1,2, Mirjam A Jenny3,4,5,6, Sarah Pelull3,4

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Summary

Leveraging behavioural data and insights is crucial for developing effective climate-healthy behaviours and sustainable health promotion strategies. This approach integrates psychological, social, and cultural factors to promote climate-friendly routines.

Keywords:
Behavioural and cultural insightsCOM-B frameworkClimate-healthy routinesHealth promotionMixed-methods approach

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Area of Science:

  • Integrates behavioural science, cultural insights, and public health.
  • Employs the COM-B (Capability, Opportunity, Motivation-Behaviour) theoretical framework.

Context:

  • Climate-healthy behaviour is essential for sustainable health promotion strategies.
  • Understanding individual routines and structural conditions is key to developing effective interventions.
  • Psychological, social, and cultural factors significantly influence climate-related behaviours.

Purpose:

  • To demonstrate how behavioural data can enhance understanding of climate-healthy routines.
  • To explain the application of Behavioural and Cultural Insights (BCIs) and the COM-B framework.
  • To illustrate the use of mixed-methods approaches for identifying and addressing behavioural barriers.

Summary:

  • Combines quantitative (surveys, experiments) and qualitative (interviews, diaries) methods for comprehensive behavioural analysis.
  • Utilizes real-world projects (HEATCOM, PACE) to examine heat protection and climate-healthy behaviours.
  • Addresses ethical considerations, data protection, and political implementation challenges.

Impact:

  • Provides evidence-based strategies for promoting climate-healthy behaviours.
  • Offers recommendations for policymakers to integrate behavioural data into climate adaptation and health promotion.
  • Aims to dispel concerns regarding data manipulation through transparency and scientific evidence.