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Dating App Safety Among Older Women in Australia: Using Informational Videos for Effective Safety Messaging Delivery
Emma L Turley1, Jan Cattoni2, Nichola Corbett-Jarvis3
1College of Psychology, School of Health, Medical, and Applied Sciences, Central Queensland University, Brisbane, Queensland, Australia.
Violence Against Women
|August 7, 2025
Summary
Older women using dating apps face safety risks. Educational videos improved awareness and behavioral changes regarding online dating safety for Australian women aged 55 and over.
Area of Science:
- Gerontology
- Online Safety
- Digital Health
Background:
- Older women (55+) are increasingly using dating apps for social connection.
- This demographic may be vulnerable to online risks like scams and harassment.
- Traditional safety information may not resonate with this group.
Purpose of the Study:
- To investigate dating app safety concerns among Australian women aged 55 and over.
- To evaluate the effectiveness of video-based safety messaging for this demographic.
- To inform the development of targeted online safety interventions.
Main Methods:
- Qualitative study involving 121 cisgender women aged 55 and over.
- Participants viewed three educational, character-driven safety videos.
- Data collected via post-video surveys analyzed using Reflexive Thematic Analysis.
Main Results:
- Identified key safety concerns specific to older women using dating apps.
- Highlighted preferences for video-based safety messaging over text.
- Demonstrated potential for video content to build knowledge and encourage behavioral change.
Conclusions:
- Video-based interventions are a promising approach for enhancing dating app safety for older women.
- Tailored safety messaging can address unique risks faced by this demographic.
- Findings support the development of accessible, engaging online safety resources.
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