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Published on: January 11, 2020
Color preferences of Western females with art education
Abstract:
The goal of this study was to investigate whether Western females with art education have different color preferences compared to those without such education. Forty-six physical samples from the Natural Color System were used in the experiments. Fifty participants without art education, half females, and 45 females with university-level art education carried out the experiment. They viewed each colored sample isolated, in random order, and rated how much they liked or disliked the color using a scale from -10 to +10. For participants without art education, the results followed the typical preference pattern: a higher preference for blue and a lower preference for dark yellow, with expected variations based on sex. Compared to females without art education, those with art education rated the samples much more evenly across hues and lightness levels, with less tendency to overrate samples in the red-purple hue range. Overall, these findings imply that, at least for Western females, art education is associated with distinct and more uniform color preferences.
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