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Updated: Sep 10, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

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Research on the impact path of virtual streamers characteristics on agricultural product consumers' purchase

Lin Jiang1, Min Li1

  • 1School of International Economics and Trade, Fujian Business University, Fuzhou, FuJian, China.

Plos One
|August 21, 2025
PubMed

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