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Development of an SMS-based alcohol intervention program for same sex attracted women using an intervention mapping
Rachel Bush1, Petra K Staiger1, Ilona M McNeill2
1School of Psychology, Deakin University, Geelong, Australia.
Evaluation and Program Planning
|August 22, 2025
Summary
This study co-developed "The Step One Program," an SMS-based intervention to support problem drinking among same-sex attracted women (SSAW). The program offers culturally tailored messages, addressing key needs for this underserved population.
Area of Science:
- Public Health
- Digital Health Interventions
- Substance Use Research
Background:
- Same-sex attracted women (SSAW) with problem drinking often avoid seeking support due to a lack of tailored programs.
- Existing alcohol interventions may not adequately address the specific needs and cultural contexts of SSAW.
- This highlights a critical gap in accessible and appropriate mental health services for SSAW.
Purpose of the Study:
- To co-develop a culturally tailored, short message service (SMS) based alcohol intervention program for SSAW.
- To address the underutilization of support services by SSAW experiencing problem drinking.
- To create an accessible and anonymous intervention option.
Main Methods:
- Employed the Intervention Mapping framework for systematic program development.
- Conducted literature reviews and focus group discussions with SSAW.
- Utilized codesign principles to select and refine SMS messages.
Main Results:
- Identified key objectives: reduced alcohol consumption, improved wellbeing, and increased help-seeking.
- Determined crucial change factors: motivation, self-regulatory ability, and social support.
- Developed 'The Step One Program,' a 4-week SMS intervention with 37 tailored messages.
Conclusions:
- 'The Step One Program' is the first published SMS alcohol intervention specifically for SSAW.
- SSAW identified increased anonymity, accessibility, and culturally specific resources as key benefits.
- The program offers a promising, scalable solution for addressing alcohol-related issues in this population.

