Analyzing blockchain adoption in management operations through an extended UTAUT model in the Libyan context

Area of Science:

• Information Systems
• Technology Management
• Emerging Economies

Background:

• Blockchain technology adoption presents unique challenges in emerging economies.
• Understanding the factors influencing blockchain adoption is crucial for organizational success.
• The Libyan oil and gas sector faces specific barriers to technological advancement.

Purpose of the Study:

• To investigate blockchain technology (BC) adoption behavior and barriers in Libyan oil and gas firms.
• To empirically validate an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model.
• To identify key enablers and moderating factors for BC adoption in the Libyan context.

Main Methods:

• Quantitative and exploratory research approach.
• Data collected from 342 managers in Libyan oil and gas firms.
• Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis.

Main Results:

• Facilitating conditions, perceived trust, regulatory support, and subjective norms are key enablers for BC adoption.
• Blockchain literacy significantly moderates the relationship between enablers and behavioral intention.
• Organizational and institutional factors are strengthened by blockchain literacy in low-digital-literacy environments.

Conclusions:

• Blockchain literacy is pivotal for enhancing BC adoption in Libya.
• The extended UTAUT model provides valuable insights for policymakers and practitioners.
• This research contributes to understanding technology adoption in emerging economies.