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Published on: March 14, 2018
Consumer sensory preferences for processed meats with synthetic, conventional, organic, and deodorized curing
Siyuan Sheng1, Erin M Silva2, Steven C Ricke3
1Department of Animal & Dairy Sciences, University of Wisconsin-Madison, Madison, WI, 53706, USA. siyuan.sheng@outlook.com.
Abstract:
The perceived environmental sustainability of organic food products is often offset by consumer sensory preferences, yet a quantitative understanding of these preferences remains elusive. We evaluated how consumer sensory perception of processed meats is influenced by different curing ingredient types. We found from a three-year longitudinal sensory panel analysis of non-incentivized consumers' opinions on widely consumed processed meats that retronasal aroma, specifically non-meat aftertastes, critically determines consumer purchase intent between organic and conventional formulations.
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