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Social Influence and Problematic Drinking: Insights from the COVID-19 Pandemic.
Jiaxu Han1, Catharine E Fairbairn1, Kasey G Creswell2
1University of Illinois at Urbana-Champaign.
The COVID-19 pandemic disrupted social influence on alcohol consumption. While friendships persisted, the link between friends' drinking habits weakened, highlighting the role of social context in substance use patterns.
Area of Science:
- Social sciences
- Psychology
- Public Health
Background:
- Alcohol consumption patterns spread through social networks.
- The conditions for social influence on drinking are not well understood.
- The COVID-19 pandemic altered social interactions and contexts.
Purpose of the Study:
- To investigate how the COVID-19 pandemic affected social influence on alcohol consumption.
- To examine the role of social context in the spread of drinking behaviors.
Main Methods:
- Longitudinal study of heavy drinking friendship dyads and triads (N=314).
- Social network analysis pre- and post-pandemic.
- Examined inter-individual (social influence) and intra-individual (autoregressive) drinking patterns.
Main Results:
- Friendships remained intact during the COVID-19 era.
- Social influence effects on problem drinking between friends significantly diminished.
- Intra-individual drinking patterns remained stable.
Conclusions:
- The COVID-19 pandemic disrupted social influence on alcohol consumption.
- Social context plays a crucial role in the transmission of drinking behaviors.
- Understanding contextual factors is key to understanding social influence mechanisms.
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