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How fake news can turn against its spreader
Dorje C Brody1,2,3, Tomooki Yuasa4
1School of Mathematics and Physics, University of Surrey, Guildford, United Kingdom.
Plos One
|September 5, 2025
Summary
Disinformation can be countered when genuine information is strong and noise is correlated. In such cases, false information may lead to the opposite interpretation, effectively neutralizing its intended impact.
Area of Science:
- Information theory
- Cognitive science
- Decision-making under uncertainty
Background:
- Individuals often receive information from multiple sources.
- Distinguishing genuine information from disinformation is a significant challenge.
- The interaction of information sources can lead to complex receiver interpretations.
Purpose of the Study:
- To investigate the impact of disinformation when combined with genuine information.
- To identify conditions under which disinformation's effect can be reversed.
- To explore potential strategies for countering disinformation.
Main Methods:
- Theoretical analysis of information reception models.
- Mathematical modeling of signal-to-noise ratios.
- Examination of noise term correlations between information sources.
Main Results:
- A sufficiently high signal-to-noise ratio for genuine information can reverse disinformation effects.
- Positive correlation between noise terms of genuine and disinformation sources is crucial.
- Disinformation may inadvertently lead to an opposite interpretation by the receiver.
Conclusions:
- Under specific conditions, disinformation can be rendered ineffective or even counterproductive.
- The findings offer a novel perspective on mitigating the spread and impact of false information.
- Further research is needed to determine the prevalence of these conditions in real-world scenarios.
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