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Real-Time Exposure to Alcohol Content in Digital Media in Adolescents: Protocol for a Multiburst Ecological Momentary
Kristina Jackson1, Joy Gabrielli2, Suzanne Colby3
1Rutgers Addiction Research Center (RARC), Department of Psychiatry, Rutgers Robert Wood Johnson Medical School, Piscataway, NJ, United States.
JMIR Research Protocols
|September 8, 2025
Summary
This study examined how adolescents engage with alcohol content in digital media. Findings will inform interventions to reduce underage drinking by understanding youth media consumption patterns.
Area of Science:
- Adolescent health
- Digital media studies
- Public health interventions
Background:
- Digital media frequently portrays alcohol, influencing adolescent cognitions and behaviors.
- Adolescents are heavy media consumers, with unsupervised access to digital content.
- Understanding adolescents' exposure to alcohol content in daily life is crucial.
Purpose of the Study:
- To outline a study protocol for examining adolescents' exposure to alcohol-related digital media content.
- To investigate how adolescents engage with alcohol content in their natural environments.
Main Methods:
- Prospective study with 302 high school students using ecological momentary assessment (EMA) and surveys.
- EMA reports captured details on platform, engagement, source, context, and sponsorship of alcohol content exposure.
- Weekly surveys assessed alcohol use and cognitions; data merged for analysis of exposure and use over time.
Main Results:
- Data collection occurred from February 2022 to August 2023.
- Preliminary data have been presented; full results are anticipated in 2025-2026.
- Ongoing analysis will explore descriptive statistics, subgroup differences, and prospective associations.
Conclusions:
- Characterizing real-world exposure to media alcohol content provides data for mobile-delivered interventions.
- Future qualitative research will explore lived experiences and intervention reactions.
- This research aims to minimize underage alcohol involvement by countering media effects.
Keywords:
adolescentalcohol useecological momentary assessmententertainmentexposuremediapassivesocialMore Related Videos
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