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A Guide to Engaging with Media to Amplify Health Research
Maya N Faison1,2, Rachel L Randell1,3, Karl L Bates4
1Department of Pediatrics, Duke University School of Medicine, Durham, NC, USA.
Health researchers can amplify their impact by partnering with traditional media outlets. This guide offers strategies for effective communication to reach a wider audience.
Area of Science:
- Health Communication
- Public Health Research Dissemination
Background:
- Effective communication of health research findings is crucial for public understanding and impact.
- However, many health researchers lack experience collaborating with traditional media channels.
Purpose of the Study:
- To provide guidance for health researchers on partnering with traditional media.
- To outline strategies for translating complex health research for a general audience.
Main Methods:
- Convened a webinar in April 2024 with specialists in traditional media, health news, and advocacy.
- Discussion focused on opportunities, partnership strategies, and translation themes.
Main Results:
- Identified opportunities for health researchers within print, television, and radio news.
- Provided practical guidance on media engagement and research translation.
Conclusions:
- Health researchers can significantly expand their research influence by engaging with traditional media.
- This article serves as a resource for researchers seeking to broaden their audience reach.
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