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Digital dialogue and creative outcomes: Unpacking AI-focused supervisory communication
Feiqiong Wei1, Sarminah Samad2, Khalil-Ur- Rahman3
1Department of Marketing, School of Economics & Management, Nanjing Tech University, Nanjing, China.
Abstract:
This study investigates how organizational communication influences employee creativity in China's high-tech industries. Drawing on the diffusion of innovations theory, we examine the effects of tech-driven supervisory communication on creative output in high-tech environments, exploring the mediating roles of employee vigor at work and peer AI-support and the moderating role of AI-enabled creative Utilization. Data were collected from 483 employees and their supervisors in Beijing, Shanghai, Guangzhou, and Chengdu in three waves. Findings from SmartPLS analyses reveal that clear, technologically focused supervisory communication significantly boosts creative output both directly and indirectly through enhanced employee vigor and supportive peer interactions. Moreover, employees' active utilization of AI strengthens the positive influence of supervisory communication on vigor, underscoring the importance of digital competencies in today's competitive landscape. These results contribute to a more integrated understanding of the organizational and personal factors that foster creativity and offer practical insights for high-tech organizations seeking to build innovative cultures in rapidly evolving market environments.
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Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...