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Related Experiment Video

Updated: Jan 17, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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A predictive analytics approach to improve telecom's customer retention.

Asem Omari1, Omaia Al-Omari2, Tariq Al-Omari3

  • 1Computer Information Systems, Higher Colleges of Technology, Al Ain, United Arab Emirates.

Frontiers in Artificial Intelligence
|September 15, 2025
PubMed
Summary

This study develops a customer churn prediction model for telecom companies. The Support Vector Machine (SVM) model demonstrated the highest performance in identifying customers likely to leave, enabling proactive retention strategies.

Keywords:
KNNNaive BayesSVMcustomer retentionlogistic regressionprediction

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Area of Science:

  • Data Science
  • Machine Learning
  • Telecommunications

Background:

  • Customer retention is a significant challenge for telecommunication companies.
  • Understanding and predicting customer churn is crucial for business strategy improvement.
  • Proactive measures are needed to retain customers and reduce churn rates.

Purpose of the Study:

  • To develop an accurate predictive model for identifying potential customer churn.
  • To improve decision-making processes for telecom providers.
  • To gain deeper insights into customer behavior for service enhancement.

Main Methods:

  • Development and evaluation of diverse predictive models using machine learning algorithms.
  • Application of advanced data analysis techniques for churn prediction.
  • Integration of data pre-processing, feature selection, and interpretability into models.

Main Results:

  • A comparative analysis of various predictive techniques was conducted.
  • The Support Vector Machine (SVM) model achieved the highest performance in churn prediction.
  • The study successfully integrated effective data pre-processing, feature selection, and interpretability.

Conclusions:

  • The developed churn prediction models offer valuable insights for telecom companies.
  • The Support Vector Machine (SVM) is a highly effective method for customer churn prediction.
  • The research addresses existing gaps in churn prediction by enhancing model integration and interpretability.