Snapchat Artificial Intelligence as an Information Source on Delta-8 THC

Area of Science:

• Social Media and Youth Behavior
• Cannabinoid Research
• Artificial Intelligence in Health Communication

Background:

• Snapchat is a popular social media platform among adolescents.
• An AI chatbot was integrated into Snapchat accounts in April 2023.
• Youth may utilize AI chatbots as an accessible information source.

Purpose of the Study:

• To investigate Snapchat AI's responses regarding delta-8 THC.
• To assess the extent to which drug-related keywords are blocked by Snapchat AI.
• To analyze the nature of information provided about delta-8 THC.

Main Methods:

• Qualitative analysis of Snapchat AI responses to delta-8 THC queries.
• Data collected between August 2024 and January 2025.
• Thematic coding of AI-generated content, including follow-up prompts.

Main Results:

• Snapchat AI provided information on delta-8 THC's effects, motives for use, and potential consequences.
• AI responses did not include supporting citations and portrayed delta-8 THC use favorably.
• While delta-8 THC content was not blocked, queries for "weed" and "THC" were.

Conclusions:

• Snapchat AI serves as a potential information source on delta-8 THC for young users.
• The AI's unverified and favorable portrayal of delta-8 THC necessitates policy considerations.
• Regulation of AI-generated health claims, especially those lacking scientific evidence, is recommended.