Related Experiment Video
Updated: Jan 16, 2026

Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
Published on: October 13, 2018
Speaking science in a fractured world: making truth land when facts alone cannot
Rebecca M Calisi-Rodríguez1, Kevin Alicea-Torres2, Jamy C Peng3
1Department of Neurobiology, Physiology and Behavior, University of California, Davis, Davis, CA 95616, USA.
None:
Scientific misinformation is a defining challenge of our time. As public trust in science declines and falsehoods spread faster than facts, the scientific community must rethink its role in public discourse. This Perspective draws on a scenario-based workshop entitled 'Truth Matters: Strengthening Science Communication to Counter Misinformation', conducted at the 20th International Congress of Developmental Biology in San Juan, Puerto Rico (June 2025), designed to train scientists in emotionally attuned, culturally responsive and effective communication strategies. At the joint conference with the International Society of Developmental Biology, the Society for Developmental Biology and the Latin American Society for Developmental Biology, we explored why misinformation persists, how identity and social belonging shape belief, and why empathy, not just evidence, is essential to making truth resonate. Here, we offer a call to action along with practical tools: to make scientific knowledge meaningful, we must communicate effectively and ensure it resonates with the broader public.
Related Concept Videos
Counterfactual Thinking
Understanding Deception
Critical Thinking
Colleges and universities are...
The Scope of Physics
Language and Cognition
Soundness of Cement

