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Misinformation About Medical Cannabis in YouTube Videos: Systematic Review
Shivank Khare1, Simon Erridge1, Swathikan Chidambaram1
1Department of Surgery and Cancer, Academic Surgical Unit, Imperial College London, 10th Floor QEQM, St Mary's Hospital, South Wharf Road, London, W2 1NY, United Kingdom, 44 203 312 6666.
JMIR Formative Research
|October 6, 2025
Summary
Independent users on YouTube attract more views for medical cannabis information but offer lower reliability. Educational channels provide more credible content but receive less engagement, highlighting a need for better content moderation.
Area of Science:
- Digital Health
- Medical Information Dissemination
- Cannabis Research
Background:
- YouTube serves as a significant platform for health information, reaching 2.5 billion users globally.
- Despite efforts to promote reliable sources, medical cannabis information on YouTube often contains prevalent misinformation.
- Assessing the quality and reliability of health content on popular video platforms is crucial.
Conclusions:
- YouTube's medical cannabis content exhibits variable credibility, with popular independent user videos often lacking reliability.
- There is a disconnect between content engagement and quality, as educational channels with higher reliability have lower viewership.
- Content moderation and strategies to promote verified sources are essential to combat misinformation and improve public health literacy.
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