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A Social Media Campaign and Web-Based Survey About Prostate Cancer Genetics: Mixed Methods Study.

Amy E Leader1, Stacy Loeb2, Preethi Selvan1

  • 1Thomas Jefferson University, Philadelphia, PA, United States.

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|October 14, 2025
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Summary

Social media effectively raises awareness about prostate cancer (PCa) genetics and testing. A campaign found that 84% of participants wanted to know their genetic predisposition to PCa.

Keywords:
genetic testinggeneticsmen’s healthprostate cancersocial media

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Area of Science:

  • Oncology
  • Genetics
  • Public Health

Background:

  • Germline genetic variants are crucial for prostate cancer (PCa) management and hereditary risk assessment, yet genetic testing remains underutilized.
  • Patients often lack awareness regarding the genetic links to PCa.
  • Social media platforms are increasingly recognized for their role in health information dissemination and large-scale data collection.

Purpose of the Study:

  • To develop and evaluate social media content concerning PCa genetics and genetic testing.
  • To identify the most engaging social media message for public outreach.
  • To assess public knowledge and attitudes towards PCa genetic testing via an online survey.

Main Methods:

  • A paid social media campaign on Facebook targeted individuals over 35 in the US.
  • Eight image and message combinations were tested over six days in June 2023.
  • An online survey, administered post-viewing, collected data on PCa genetics knowledge, attitudes, and demographics.

Main Results:

  • The campaign reached a broad audience, with most impressions from women and individuals over 55.
  • An image of diverse men and a message linking breast and prostate cancer genetics showed highest engagement.
  • Of 875 survey respondents (primarily male), 75.2% agreed genetics play a role in PCa, and 84% desired knowledge of their genetic predisposition.

Conclusions:

  • Social media platforms offer a feasible method for testing and disseminating awareness messages about PCa genetics.
  • These platforms can effectively highlight genetic links between PCa and other cancers, like breast cancer.
  • Social media facilitates the deployment of surveys to a wide audience for research purposes.