Pragmatic and ethical challenges in navigating inauthentic participation in remote qualitative research

Restrictions put in place during the COVID-19 pandemic necessitated a rapid shift towards remote qualitative recruitment and data collection. This shift generated considerable opportunities to conduct qualitative research, but also introduced novel challenges to data integrity in the form of inauthentic participants. While newer literature describes potential strategies that may be deployed to target concerns related to inauthentic participation, an explicit focus on equity and ethical considerations has been largely absent from current discourse. Here we describe our experiences and challenges conducting a study aimed at exploring reasons for recent firearm acquisition among Black Americans. We describe the mitigation strategies we implemented, as well as the ethical challenges and potential consequences that emerged. Our team identified three specific ethical considerations: identity and processes of categorization, trust and mistrust in research engagement, and privacy and honoring sensitive context. These considerations are critical to consider in conducting qualitative research, especially among marginalized groups, and expand the current literature on qualitative research ethics.