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Targeting memory of embedded positive verbal content indirectly modulates negative visual memory
Stas Kozak1, Taly Markovits2, Noam Hacohen1
1School of Psychological Sciences, Tel Aviv University, Tel Aviv 6997801, Israel.
Iscience
|October 27, 2025
Summary
Embedding positive words within negative memories can reduce distress. Intentional forgetting of these positive words indirectly lessens negative visual memory, offering potential PTSD treatment strategies.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Mental Health Research
Background:
- Negative visual memories are a key symptom of post-traumatic stress disorder (PTSD).
- Directly targeting and modulating these negative memories has proven challenging and often ineffective.
- Existing treatments for PTSD often struggle to effectively reduce the persistence of distressing visual memories.
Purpose of the Study:
- To investigate if embedding positive verbal content within negative visual memories can indirectly modulate the negative memory.
- To explore the effect of intentional forgetting instructions on both verbal and associated visual memory.
- To determine if positive experiences can be leveraged to downregulate negative memories for potential therapeutic applications.
Main Methods:
- Participants encoded sequences of positive words embedded within negative pictures.
- Following encoding, participants were instructed to either remember or forget the embedded words.
- Verbal memory recall and visual memory recall were assessed to measure the impact of the instructions.
Main Results:
- Verbal memory recall was significantly weaker when participants were instructed to forget compared to remember the words.
- Intentional forgetting of the positive verbal memory indirectly reduced the negative visual memory associated with the pictures.
- Even in the absence of direct verbal memory retrieval, instructions to remember the words indirectly reduced negative visual memory.
Conclusions:
- Targeting negative memories indirectly through embedded positive content is a viable strategy.
- Intentional forgetting of positive verbal elements can successfully downregulate associated negative visual memories.
- These findings suggest a novel therapeutic avenue for treating psychopathologies like PTSD by utilizing positive experiences to mitigate negative memory impact.
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