Related Experiment Video
Updated: Jan 14, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Health Belief Model constructs and teachers' use of food rewards
Elizabeth Daniels1, Janelle Elmore2, Kevin Sauer1
1https://ror.org/05p1j8758School of Health Sciences, Kansas State University, Manhattan, KS, USA.
Objective:
Classroom celebrations and food rewards are substantial sources of unhealthy foods within the school environment in the USA. This study was designed to describe classroom food reward practices and examine the association between food rewards and constructs of the Health Belief Model (HBM).
Design:
An online survey using summated scales of food reward frequency and HBM constructs.
Setting:
The online survey was distributed to elementary schools throughout seven Midwestern states from November through December 2023.
Subjects:
Elementary school teachers (n 256).
Results:
Candy was the most frequently used food reward with the majority of teachers (55·9 %) reporting they utilised candy at least 'sometimes'. Bi-variant analysis revealed food reward frequency was positively correlated with perceived barriers to refraining from the use of food rewards (r = 0·47, P < 0·01) and negatively correlated with policy cues to action (r = -0·22, P < 0·01). Multiple regression analysis predicted food reward frequency (R = 0·47, F (3247) 23·62, P < 0·001), but only perceived barriers (β = 0·45; P < 0·001) contributed significantly to the prediction.
Conclusion:
Classroom food rewards are common, and perceived barriers (but not perceived threat or policy cues) were associated with food rewards among this sample of teachers. Reducing barriers to refraining from the use of food rewards may begin to reduce the practice of using classroom food rewards.
Related Concept Videos
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Concepts of Health and Illness
Self-Schemas
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results...
Primary and Secondary Reinforcers
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...

