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Consumer data insights on pharmacy utilization: Comparative study of 2015 and 2021 surveys
Consumer pharmacy choices are shifting towards convenience and contactless options, with younger adults preferring prescription-only pharmacies and older adults favoring mail-order. These trends highlight evolving patient needs in healthcare.
Area of Science:
- Health Services Research
- Consumer Health Behavior
- Digital Health
Background:
- Understanding evolving consumer behavior in pharmacy selection is vital for patient-centered, technology-driven healthcare.
- Pharmacy choice significantly impacts medication access and adherence.
- Adapting to consumer preferences is key for modern pharmacy practice.
Purpose of the Study:
- To identify key factors influencing consumer pharmacy choice in 2021.
- To analyze the evolution of these factors compared to 2015 data.
- To inform pharmacy practice and health informatics strategies.
Main Methods:
- Utilized the 2021 National Consumer Survey on the Medication Experience and Pharmacists' Roles (NCSME-PR) data (N=1,521).
- Employed descriptive analyses and logistic regression, guided by the Andersen Behavioral Model.
- Harmonized variables with 2015 data for longitudinal trend analysis.
Main Results:
- Younger adults (18-33) increasingly favored prescription-only pharmacies, while older adults (70+) preferred mail-order.
- Mail prescription use increased by 11.7%, strongly predicting mail pharmacy choice.
- Vaccination and drive-thru utilization rose significantly, associated with chain pharmacies; traditional predictors declined in relevance.
Conclusions:
- Consumer preferences have shifted towards convenience-based and contactless pharmacy models.
- Pharmacists must adapt service delivery to meet evolving patient needs.
- Health informatics professionals should enhance digital infrastructure for patient-centered care.
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