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Related Concept Videos

Sampling Plans01:23

Sampling Plans

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Sampling is a crucial step in analytical chemistry, allowing researchers to collect representative data from a large population. Common sampling methods include random, judgmental, systematic, stratified, and cluster sampling.
Random sampling is a method where each member of the population has an equal chance of being selected for the sample. It involves selecting individuals randomly, often using random number generators or lottery-type methods. For example, when analyzing the properties of a...
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Convenience Sampling Method00:55

Convenience Sampling Method

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Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population.
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Random Sampling Method01:09

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Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population. Because measuring the entire population in a study is not practical, researchers use samples to represent the population of interest. Among the various sampling methods used by...
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Stratified Sampling Method01:16

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Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. The sampling method ensures that samples are drawn without bias and accurately represent the population. Because measuring the entire population in a study is not practical, researchers use samples to represent the population of interest.
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Sampling Methods: Overview01:06

Sampling Methods: Overview

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A sample refers to a smaller subset representative of a larger population. In analytical chemistry, studying or analyzing an entire population is often impractical or impossible. Therefore, samples are used to draw inferences and generalize the whole population. The sampling method selects individuals or items from a population to create a sample. Standard sampling methods include random, judgemental, systematic, stratified, and cluster sampling. 
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Cluster Sampling Method01:20

Cluster Sampling Method

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Appropriate sampling methods ensure that samples are drawn without bias and accurately represent the population. Because measuring the entire population in a study is not practical, researchers use samples to represent the population of interest.
To choose a cluster sample, divide the population into clusters (groups) and then randomly select some of the clusters. All the members from these clusters are in the cluster sample. For example, if you randomly sample four departments from your...
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
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How sampling strategies shape experience-based risky choice.

Linus Hof1, Veronika Zilker2, Thorsten Pachur3

  • 1TUM School of Management, Technical University of Munich, Germany.

Cognitive Psychology
|November 4, 2025
PubMed
Summary
This summary is machine-generated.

Information search strategies, like switching between options, significantly influence risky choices. Understanding these search processes offers new insights into decision-making beyond traditional psychoeconomic models.

Keywords:
Bounded rationalityDecisions from experienceRisky choiceSamplingSearch

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Area of Science:

  • Cognitive Psychology
  • Behavioral Economics
  • Computational Neuroscience

Background:

  • Risky choice phenomena like risk aversion are often modeled using psychoeconomic curves.
  • These models describe choices but not the underlying cognitive processes.
  • Information search during decision-making is a crucial but often overlooked factor.

Purpose of the Study:

  • To investigate how information search strategies, specifically switching and stopping rules, shape experience-based risky choices.
  • To develop a computational framework for analyzing sampling strategies in decision-making.
  • To link search processes to observed patterns in risky decision-making.

Main Methods:

  • Developed a computational framework with three components: search rule (switching), comparison rule (roundwise vs. summary), and stopping rule.
  • Conducted simulation analyses comparing various combinations of these sampling strategy components.
  • Performed an empirical analysis to assess human decision-making strategies.

Main Results:

  • Frequent switching can increase or decrease expected value (EV)-maximizing choices depending on the comparison rule used.
  • Switching behavior influences the apparent weighting of rare events and risk attitudes.
  • Empirical data suggest humans employ strategies that promote EV-maximizing choices.

Conclusions:

  • Information search processes, including switching and stopping rules, play a significant role in generating patterns of risky choice.
  • Computational modeling of search strategies provides a novel perspective on decision-making.
  • Future research should further explore the interplay between information search and risky decision-making.