Related Experiment Video
Updated: Jan 12, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
Published on: January 12, 2018
Prevention Through Partnerships: Empowering Parent-Child Discussions About the Risk of Alcohol and Cancer
Catherine McCall1, Allison Antoine2,3, Sarah Kerch2
1University of Wisconsin School of Medicine and Public Health, Madison, Wisconsin.
Background:
Alcohol use is increasing in Wisconsin. We aimed to improve a state public health campaign around youth drinking to increase awareness of alcohol as a carcinogen.
Methods:
The campaign was expanded and distributed via targeted social media advertisements and a directed campaign in a Wisconsin county with high rates of alcohol consumption.
Results:
The media campaign outperformed benchmarks by 23.6%, delivering 1.65 million impressions. Total billboard impressions exceeded expectations by 46%. Across all digital tactics, there was a collective click-through rate of 0.42%. Facebook had the largest audience with over 128 000 total impressions, exceeding expectations by 28%. Cancer-specific related messaging engaged slightly higher click-through rates among Facebook audiences than impact messaging (0.47% vs 0.36%).
Discussion:
Adding cancer-related messaging was effective in this expanded Wisconsin state youth drinking campaign.
More Related Videos
Related Concept Videos
Cancer Prevention
Some...
Preventive Healthcare Services
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...
Prevention of Further Absorption of Poison
Stress Prevention and Stress Management Techniques IV
Nursing Ethical Principles II
Consider the following scenario, which illustrates how these principles are applied in the care of Mr. John, a fifty-year-old teacher diagnosed with metastatic liver cancer.
Initially, Mr. John's...

