Related Experiment Video
Updated: Jan 10, 2026

Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
Published on: October 13, 2018
Moral language and Moore's Paradox: Challenging moral expressivism
Pascale Willemsen1, Lucien Baumgartner1
1University of Zurich, Zollikerstrasse 117, 8008 Zurich, Switzerland.
Abstract:
Moore's Paradox-e.g., "It's raining but I don't think it's raining"-is widely considered infelicitous despite being logically consistent. In this paper, we extend Moore's Paradox to moral discourse and test whether moral statements like "Murder is wrong but I don't disapprove of it" elicit similar intuitions. Rooted in moral expressivism, the Parity Thesis predicts that moral assertions express non-cognitive attitudes (e.g., approval/disapproval) in a manner analogous to how descriptive statements express beliefs. In a pre-registered study with 1200 participants, we empirically test this thesis using a mixed design that manipulates moral term type (thick vs thin), evaluative polarity (positive vs negative), perspective (first vs third person), and attitude (belief vs disapproval). The results of our main study and one qualitative follow-up study suggest that while moral statements resemble Moorean Paradoxes in important ways, participants find it largely acceptable to call an action wrong without disapproving of it. As the infelicity of such statements is a core ingredient of Moorean Paradoxes and, as we suggest, the Parity Thesis, we conclude that moral language does not express approval and disapproval like declarative language expresses beliefs.
Related Concept Videos
Kohlberg's Theory of Moral Development
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
Cognitivism
Previously dominated by behaviorism, which prioritized observable behaviors and largely ignored mental processes, psychology transformed in the 1950s. Cognitive psychologists argue that understanding how we think and process...
Egoism and Altruism
Motivational Bias
Ethical Dilemmas II
Ethics and Bioethics

