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Stem cells in your YouTube feed: The complex landscape and unexpected mediators of online information
Anders Grundtvig1, Megan Munsie2
1Department of Public Health, University of Copenhagen, Copenhagen, Denmark; The Novo Nordisk Foundation Center for Stem Cell Medicine (reNEW), University of Copenhagen, Copenhagen, Denmark.
Abstract:
This Forum article explores 4,481 YouTube videos about stem cells to map how medical knowledge is shaped online. By analyzing content and user metrics, the article identifies key mediators and influential creators, revealing a complex discourse dominated by celebrity influencers in the promotion and discussion of putative stem cell treatments.
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