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Integrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework
Shengyan Xue1, Chia-Liang Lin2
1School of Design and Art, Jingdezhen Ceramic University, Jindezhen, 333403, China.
Scientific Reports
|November 25, 2025
Summary
Consumers prioritize environmental and human aspects for sustainable ceramic manufacturing. This study offers a framework to align production with these values, guiding the industry toward eco-friendly practices.
Area of Science:
- Materials Science
- Industrial Engineering
- Environmental Science
Background:
- Sustainable development in the ceramic industry requires aligning production with consumer expectations and UN Sustainable Development Goals (SDGs).
- Consumer perspectives are crucial for driving sustainable manufacturing practices in China's product manufacturing sector.
Purpose of the Study:
- To evaluate sustainability practices from a customer perspective in the ceramic industry.
- To introduce a novel hybrid fuzzy multi-criteria decision-making (MCDM) framework for prioritizing sustainability criteria and alternatives.
- To guide ceramic manufacturers towards sustainable production models aligned with consumer values.
Main Methods:
- Integration of Fuzzy Full Consistency Method (FUCOM-F) and Fuzzy Measurement of Alternatives and Ranking according to COmpromise Solution (FMARCOS).
- Utilization of expert evaluations with linguistic fuzzy numbers to determine criterion importance.
- Ranking of sustainable alternatives based on consumer-defined priorities.
Main Results:
- "Environment" and "Humanity" identified as the most critical sustainability dimensions from the consumer viewpoint.
- "The Branding of Cultural and Creative Industries" and "Sustainable Materials Use and Environmental Impact Reduction" ranked as top solutions.
- Demonstrated robustness of the hybrid fuzzy MCDM framework in assessing consumer sustainability priorities.
Conclusions:
- The study provides a structured approach for ceramic manufacturers to prioritize sustainability initiatives aligned with consumer values.
- Findings facilitate the transition towards more sustainable manufacturing models and public policies in the ceramic product manufacturing sector.
- Offers significant managerial implications for manufacturers, managers, and policymakers in achieving sustainable development.
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