Related Experiment Video
Updated: Jan 9, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
High-value decisions are made quickly, with no consistent effect on accuracy
Angelo Pirrone1, Giovanni Sala1, Nathan J Evans1
1Department of Psychology, University of Liverpool, Bedford Street South, Liverpool L69 7ZA, United Kingdom.
Decision-makers are not consistently more accurate for high-value choices. This study reanalyzed 40 previous studies, finding decision accuracy is not reliably influenced by overall option value.
Area of Science:
- Cognitive psychology
- Decision science
- Neuroscience
Background:
- High-value decisions are often made faster than low-value ones.
- Existing theories propose mechanisms like altered information processing or caution levels to explain this speed-value relationship.
- However, the impact of overall value on decision accuracy remains debated, with mixed findings in prior research.
Purpose of the Study:
- To systematically investigate whether decision accuracy is consistently affected by the overall value of options.
- To re-evaluate the relationship between decision value and accuracy across a large body of existing studies.
Main Methods:
- Meta-analysis of data from 40 independent studies on decision-making.
- Statistical reanalysis to assess the influence of overall option value on decision accuracy.
- Examination of potential low-level stimuli-driven effects separate from overall value.
Main Results:
- Decision accuracy did not demonstrate a consistent pattern of improvement or decline related to the overall value of options, excluding basic stimulus effects.
- The findings challenge the notion of a universal, systematic effect of decision value on accuracy.
Conclusions:
- Previous claims of a consistent link between overall decision value and accuracy may be premature.
- The results necessitate a re-evaluation of current decision-making theories and highlight the need for further research into value-based decision processes.
More Related Videos
07:47Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
13:20Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
Published on: December 5, 2025
Related Concept Videos
Reason and Intuition
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
The Anchoring-and-Adjustment Heuristic
The Availability Heuristic