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US Views on New Vaccine Development and False Information After COVID-19.
Gillian K SteelFisher1, Mary G Findling1, Hannah L Caporello1
1Gillian K. SteelFisher, PhD, MSc, is Principal Research Scientist and Director; Mary G. Findling, PhD, ScM, is Managing Director; and Hannah L. Caporello was Senior Research Projects Manager; all at the Harvard Opinion Research Program, Department of Health Policy and Management, Harvard T.H. Chan School of Public Health, Boston, MA. Alyssa Boyea, MPH, CPH, is Director, Infectious Disease Preparedness, Association of State and Territorial Health Officials. Arlington, VA. Laura Espino is Program Director, National Public Health Information Coalition, Canton, GA. Jazmyne Sutton, PhD, is Research Director, SSRS, Glen Mills, PA.
Most US adults view vaccine development positively, recognizing its role in protecting vulnerable populations. However, public health leaders must address concerns about false vaccine information and acknowledge potential risks when communicating about new vaccines.
Area of Science:
- Public Health
- Vaccinology
- Health Communication
Background:
- Public perception of vaccine development is crucial for public health initiatives.
- The COVID-19 pandemic has influenced public views on vaccine innovation and misinformation.
- Understanding public attitudes towards vaccines is essential for effective health strategies.
Purpose of the Study:
- To examine US adults' perceptions of vaccine development.
- To investigate public awareness and beliefs regarding the spread of false vaccine information.
- To inform public health communication strategies concerning vaccines.
Main Methods:
- Nationally representative survey of 1,632 US adults.
- Assessed views on vaccine development and the prevalence of false vaccine information.
- Analyzed responses regarding the perceived sources and nature of misinformation.
Main Results:
- 81% of adults view vaccine development positively, citing protection for the vulnerable and prevention of severe illness.
- 78% consider the spread of false vaccine information a major problem.
- 67% reported encountering false vaccine information, with some misinterpreting beneficial information as harmful.
Conclusions:
- Public health leaders can leverage positive public sentiment towards vaccine development.
- Communication strategies should acknowledge vaccine risks and avoid alienating individuals who share misinformation.
- Addressing the nuances of perceived vaccine benefits and harms is critical for public trust.
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