Related Experiment Video
Updated: Jan 9, 2026

Breakfast Habits among Schoolchildren in the City of Uruguaiana, Brazil
Published on: July 29, 2020
Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market
Dany Yudet Millones-Liza1,2, Elizabeth Emperatriz García-Salirrosas3, Edgar Mayta-Pinto4,5
1Unidad de Ciencias Empresariales, Escuela de Posgrado, Universidad Peruana Unión, Lima 15102, Peru.
Abstract:
Faced with the transformation of food and the rapid pace of life among university students, consumption behaviors for food products such as Andean grains have become significant topics. To better understand this issue, this study aimed to analyze the factors that influence the purchase intention of Andean grains in university students, based on the theory of planned behavior, self-identity, moral obligation, and willingness to pay more. The study recruited 900 university students, and the results report that moral obligation is the strongest predictor (β = 0.295), followed by self-identity (β = 0.293). These findings confirm the need to explore new opportunities for transforming and innovating Andean grains.
More Related Videos
Related Concept Videos
Factorial Design
Factors Influencing Drug Absorption: Pharmaceutical Parameters
Factors Affecting Workability
Social Proof
Routes of Persuasion
Factors Influencing Drug Absorption: Physicochemical Parameters
Enhanced drug absorption can be achieved by reducing particle sizes and increasing surface areas, thereby facilitating...

