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Published on: July 27, 2018
Dual scripts and incongruent innovation: implementing social technology in homecare services
Martin Vinther Bavngaard1, Anne Lund1, Erik Børve Rasmussen2
1Department of Rehabilitation Science and Health Technology, Faculty of Health Sciences, Oslo Metropolitan University, Postboks 4, St. Olavs Plass, 0130, Oslo, Norway.
Implementing social technology in homecare services proved challenging. The study found that repurposing technology designed for families, like Komp, created conflicting user expectations and hindered successful integration into healthcare.
Area of Science:
- Health Informatics
- Sociology of Health and Illness
- Technology Implementation Studies
Background:
- Implementing new technologies in healthcare services presents significant challenges despite policy initiatives.
- Community homecare services face unique hurdles in adopting digital solutions for patient care.
- The repurposing of social technologies for healthcare requires careful consideration of user needs and existing practices.
Purpose of the Study:
- To investigate the implementation of a social technology, Komp, within Norwegian community homecare services.
- To analyze the factors contributing to the partial implementation and resistance of Komp in a healthcare context.
- To explore the theoretical implications of using multi-purpose technologies and co-creation in service innovation.
Main Methods:
- A collaborative research and development project involving the implementation of Komp in four homecare teams.
- Extensive fieldwork with 68 sessions over two years to observe technology use and interactions.
- Semi-structured interviews with 16 participants across homecare teams to gather qualitative insights.
Main Results:
- Komp's implementation resulted in a split outcome, being partially implemented and partially not.
- The original 'family script' of Komp conflicted with its intended 'service script' in homecare, leading to professionals disregarding the new function.
- The failure to collaboratively develop the service script and the coexistence of dual scripts created opposition and impeded integration.
Conclusions:
- The dual-script nature of multi-purpose technologies can hinder their implementation in new service contexts like homecare.
- Co-creation projects require careful management of differing user expectations and script development to foster successful technology adoption.
- Understanding the interplay of technology's original purpose and its intended application is crucial for innovation in health services.
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