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Updated: Jan 8, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Tsung-Yin Ou1,2, Andrés Ponce3, Cody Lee3
1Department of Marketing and Distribution Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan, ROC. outy@nkust.edu.tw.
This study introduces an automated shelf monitoring system for convenience stores, using computer vision and deep learning to ensure planogram compliance. The system achieves high accuracy and efficiency, outperforming manual audits for smart retail.
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