Related Experiment Video
Updated: Jan 8, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Co-production as the ultimate goal; an incentive or discouragement?
A Bangiri1,2, A Horobin3, J Baker4
1University of Nottingham, Nottingham, UK. anna.bangiri1@nottingham.ac.uk.
None:
Patient and public involvement (PPI) in research is a requirement in most of the western world. Funders routinely require extensive PPI plans from applicants and co-production is seen as the ultimate goal. The ladder of participation is unidimensional and does not account for the circumstances of the patients and their family members. Patients, especially those suffering from cancer, can be vulnerable and frail. Their disease and its unpredictable progression might prevent them from deep and lengthy involvement in research projects. Flexibility and adaptability is required from the research team to ensure that patients' are involved to the level they want and are able to. Consequently, co-production might not be feasible in certain cases. The impact of the involvement of contributors should be regarded in its own merit, taking into account their circumstances, even if co-production is not achieved.
Related Concept Videos
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Production Efficiency
Social Loafing
Self-Discrepancy Theory
Drive-Reduction Theory: Push Theory of Motivation
Motivational Cycle
The cycle begins with a need. This need can arise from various conditions, such as hunger, thirst, or temperature changes. For instance, when an individual feels cold, their body...

