[THE HISTORY OF RUSSIAN PHARMACEUTICAL INFORMATION MARKET. REPORT III: THE MAIN CENTERS OF PRODUCTION OF ADVERTISING
S N Zatravkin1, E A Vishlenkova2, V G Ignatiev1
1N. A. Semashko National Research Institute of Public Health, 105064, Moscow, Russia.
None:
In this series of articles the authors analyze becoming of the pharmaceutical information market in Russia. It emerged from two sources: fragments of the Soviet system of circulation of pharmaceutical information and as consequence of business projects. The information segment, being "sectoral" or "internal" to pharmaceutical market, formed over time infrastructure of production, distribution, storage and consumption of its goods. Initially, considered as auxiliary, it turned out into autonomous market with its own rules of the game, leading players and prices for services. The third report deals with production sites of advertising and marketing pharmaceutical information - pharmaceutical, advertising, PR and informational analytical companies in Russia of the 1990s - first half of the 2000s.
More Related Videos
05:10Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System
Published on: December 11, 2016
05:46Identification of Pharmaceuticals in The Aquatic Environment Using HPLC-ESI-Q-TOF-MS and Elimination of Erythromycin Through Photo-Induced Degradation
Published on: August 1, 2018
Related Concept Videos
01:19Pharmacovigilance
This process, termed pharmacovigilance, aims to detect, evaluate, and minimize harmful effects related to medication use. The data collection for pharmacovigilance depends on spontaneous reporting systems, where healthcare professionals or patients voluntarily report suspected ADRs.
In some cases, there...
01:25Drug Regulation
01:02Prescription, Nonprescription and Orphan Drugs
The misuse and addiction to prescription drugs is a growing problem that can affect people of all age groups, specifically teenagers. This can happen when prescription medications are used in ways not intended by the prescriber, such as taking someone else's prescription or using medication for...
01:16Clinical Trials
There are four phases in a clinical trial. A phase one...
01:26Drug Administration and Therapy Phases: Overview
The pharmaceutical phase focuses on leveraging the physicochemical properties of the drug to design and manufacture an effective product. Variants include orally administered tablets or capsules, topical creams or ointments, and parenteral-delivery solutions or emulsions.
The pharmacokinetic phase...
01:22Biopharmaceutical Factors Influencing Drug Product Design: Overview