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Published on: September 28, 2018
Death reflection vs. death anxiety: Divergent paths to pro-sociality
Tong-Yao Li1, Yan-Hao Mao1, Xin-Yu Liang1
1School of Psychology, Shanghai Normal University, Shanghai, China.
Death anxiety reduces prosocial behavior, while death reflection enhances it. These effects are mediated by self-enhancement and self-transcendence values, respectively, influencing donation behaviors.
Area of Science:
- Psychology
- Social Psychology
- Behavioral Economics
Background:
- Death awareness significantly impacts human cognition and behavior.
- Understanding the differential effects of death anxiety and death reflection on prosociality is crucial for psychological research.
- Value orientations are proposed as key mediators in the death awareness-prosocial behavior link.
Purpose of the Study:
- To investigate how death anxiety and death reflection differentially influence prosocial behavior.
- To examine the mediating role of value orientations (self-enhancement and self-transcendence) in these relationships.
- To explore the moderating effect of donation context (anonymous vs. public) on prosocial behavior.
Main Methods:
- Two studies were conducted: a survey and a laboratory experiment.
- Prosocial tendencies, public goods games (PGG), and actual donation behaviors were used as outcome measures.
- Mediating effects of value orientations and moderating effects of donation context were statistically analyzed.
Main Results:
- Death anxiety was found to decrease prosocial tendencies and behaviors.
- Death reflection was found to increase prosocial tendencies and behaviors.
- Self-enhancement values mediated the effect of death anxiety, while self-transcendence values mediated the effect of death reflection.
Conclusions:
- Death awareness has both negative (anxiety) and positive (reflection) pathways influencing prosocial behavior.
- Value orientations serve as distinct mediators for death anxiety and death reflection.
- The findings highlight the complex interplay between mortality salience, values, and prosocial actions, with implications for understanding human altruism.
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