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The artificial intelligence disclosure penalty: Humans persistently devalue AI-generated creative writing.

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People consistently rate creative writing lower when they know it was made by artificial intelligence (AI). This AI disclosure penalty, linked to perceived authenticity, is difficult to overcome.

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Area of Science:

  • Psychology
  • Human-Computer Interaction
  • Artificial Intelligence Ethics

Background:

  • Preliminary evidence suggests negative human reactions to AI-generated creative works.
  • Understanding the robustness and persistence of these reactions is limited.

Purpose of the Study:

  • To examine how disclosure of AI authorship affects evaluations of creative writing.
  • To investigate the mediators and moderators of the AI disclosure effect.

Main Methods:

  • Conducted 16 preregistered experiments with 27,491 participants.
  • Assessed creative writing evaluations based on perceived AI vs. human authorship.
  • Analyzed mediation by perceived authenticity and persistence across conditions.

Main Results:

  • A consistent "AI disclosure penalty" was observed, decreasing evaluations when AI authorship was disclosed.
  • The effect was mediated by lower perceived authenticity.
  • The penalty persisted across various metrics, contexts, content types, and interventions.

Conclusions:

  • AI disclosure significantly lowers the perceived quality of creative writing.
  • The negative impact of AI disclosure on creative writing evaluation is persistent and difficult to mitigate.
  • Perceived authenticity is a key factor in the AI disclosure penalty.