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Updated: Jan 17, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Misspecified models create the appearance of adaptive control during value-based choice
Harrison Ritz1,2,3, Romy Frömer4,5,6,7, Amitai Shenhav8,9
1Cognitive, Linguistic, and Psychological Sciences, Brown University, Providence, RI, USA. hr0283@princeton.edu.
Abstract:
Decision scientists have grown increasingly interested in how people adaptively control their decision making, exploring how metacognitive factors influence how people accumulate evidence and commit to a choice. A recent study proposed a novel form of such adaptive control, whereby the values of one's options contribute to both the formation of a decision and the effortful invigoration of a response. In this framework, the control process was operationalized in a drift diffusion model as the lowering of the decision threshold on difficult trials. Reanalyzing the data from this experiment, we establish alternative explanations for these findings. We show that the reported evidence for controlled threshold adjustments can be explained away by task confounds, time-dependent collapses in decision thresholds, and stimulus-driven dynamics in an alternative form of evidence accumulation. Our findings challenge the specific evidence for this new theory of motivated control while at the same time revealing paths and pitfalls in computational approaches to a more general understanding when and how control guides decision-making.
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