Associations Between Adoption Discounts, Length-of-Stay, and Adoption Rates of Dogs in an Open-Admission Municipal...

This study explored possible associations between adoption discounts, length-of-stay (LOS), and adoption rates for dogs at a municipal (council) shelter in New South Wales (NSW), Australia, over a one-year period (4 April 2023-3 April 2024). Data from 479 rehomed dogs and eight temporary promotional campaigns were analysed, considering the following factors: discount levels applied, breed group, body size, age group, coat colour, intake method (stray, privately surrendered, or seized), and return-to-shelter history after adoption. Dogs with ≥75% discount and 0-50% discount had a longer LOS compared to those without a discount (p < 0.001), likely because many discounted dogs already had a prolonged LOS prior to the campaign's commencement. Other important LOS predictors included breed group (p < 0.001), body size (p < 0.001), age group (p = 0.004), and intake method (p < 0.001). Gundogs/hounds/terriers (purebred), and toy/non-sporting groups (both purebred and crossbred), small-sized dogs, seniors, puppies, and privately surrendered dogs had significantly lower LOS compared to their counterparts. However, when daily adoption rates were examined, temporary price-discounting campaigns resulted in substantially increased rehoming rates. In particular, Flash Sales (≤48 h) increased daily adoptions by 204% compared to non-campaign periods. One Flash Sale event resulted in higher daily adoption rates, but also significantly higher return rates compared to other temporary campaigns, highlighting a possible risk of impulse adoptions and necessitating future work with adopters to identify potentially problematic decision-making. Shelters should be aware that, on an individual level, factors other than price can be more important for potential adopters. On a broader level, temporary campaigns involving a reduced adoption price can increase overall adoption rates and therefore should be considered as part of any marketing exposure strategy for animal shelters.